Boosting was already a well established service by this time, but the token tacitly endorsed it, making the transaction easier and expanding the business into mainstream consciousness. While this doesn't typically apply to Blizzard games, they developed their own version of "paying to win" with the inclusion of the introduction of the WoW Token in 2015, allowing players to convert real money into gold used to pay others to boost them through difficult content. Traditionally, paying to win refers to the practice of paying to automatically complete a level, completely bypassing a difficult roadblock - the developer literally allowing players to pay to "win" in that particular activity regardless of their own player power, time investment, or skill.
Over the years, the term Pay to Win (or P2W) has evolved to include several different definitions. Almost one and a half years later, gaming outlets and content creators cried out in pain regarding Immortal’s “predatory monetization,” but following our Is Diablo Immortal Really Free to Play article we've decided to ask a different question - what are you really winning by Paying to Win? In our Technical Alpha Review from January 2021, we came to the conclusion that Immortal could become a great game - if Blizzard would ship a fair monetization model with it. Diablo Immortal’s mobile game monetization has been a hot topic in recent gaming news.
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